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Does your business have a media plan
Everyone knows that a business needs to use advertising to get its message across. But, is your advertising effective? Is your advertising done in a planned and coordinated way? Is your advertising getting the results you want?
If not, you need a Media Plan.
Advertising on the ‘spur of the moment’ could be compared to throwing darts at the dartboard hoping to hit a bull’s eye.
A Media Plan is a detailed plan of all the outside advertising and promotional activities of the business for a defined period of time. A Media Plan can create ‘synergy’ between all your media activities. That is, the next media event will build on the success of the previous media event. A Media Plan can also save you money by making it easier to budget your advertising costs on an annual basis
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Contributor's Note
CorNu Enterprises at http://www.cornubused.com produces practical business educational products.They are organized in bite sized chunks so busy people can absorb the information and apply the ideas immediately.Products may be downloaded.
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